Scottish Elises

I'm sure many of you have already read this, but thought I'd post it up

http://t-l-m.co.uk/ecampaigns/view.php? ... &uid=42005

are they not normally open at the weekend?

What a cheesy advert. But it's also confusing... Starts off with "experience the Evora", "book a test drive", blah, blah, etc. But then closes with "test drives not available that weekend". Huh?!?

neil wrote: are they not normally open at the weekend?

Only Saturdays normally - was always 'Sundays by appointment'

Don't remember Graeme being described as "intense, rewarding and precise"
Good to see things are on the up
(Joke G)

That is a really sh1t advert!

/2p

Dan

Mmhh - experience the finely tuned suspension - but you can't drive it. Not the best sales pitch going is it

Graeme was the marketing guru at JM Group before he landed the Lotus Sales role, IIRC. He writes quite well, I always thought Hard act to follow, therefore...

MMC marketing pish wrote:Test drives won't be available on that weekend but come along, have a drink and check out the Evora S before you book it for a spin

So, you go to MMC, get half-canned, then make plans to come back when sober & drive the fecker.

Poor show.

Advert is a mess

Good luck to the guy

This flyer is clearly not how to impress the target market

You reading this Brandon? I would be shocked if he isn't!

Compared to you guys I'm a newbie to lotus and mmc and never met Graeme so can't compare, however....

I bought my exige from mmc a few weeks back and don't have a bad word to say about brandon, he's quiet and probably shy compared your average car salesman but that's not necessarily a bad thing! Seemed genuine and didn't try any bull and admitted if he didn't know the answer to a question.

Sure he'll settle in and by the sounds of it a few of you guys have Craig's ear so some constructive input to things like this ad may help.....

I thought the same when I met him at the RR/Bentley day, but then the reports from the guys that had been along to MMC did not read so well.

tut

campbell wrote:Graeme was the marketing guru at JM Group before he landed the Lotus Sales role, IIRC. He writes quite well, I always thought Hard act to follow, therefore...

Why thank you kind sir - I'm certainly missing the copywriting side of things, multiple powerpoint presentations are all I'm allowed down here...my mother's an English lecturer and she always made sure that I write propurly and speel my words right n that likesay

Let's just say it's not the kind of ecampaign I would've sent....Intense, Rewarding and Precise have never been applied to me either (well not all at once.... )....and I do agree that it seems to be missing a trick to have an open weekend without test drives. We always struggled with staff (me plus whoever I talked into working, or Rodger etc if he had some time!) but muddled through....Are folk expected to drive from ABZ for a chat, then back for a shot?

To be fair to my successor, he's a nice chap and has made a good impression with some of my customers, which I was very relieved to see. It's very tricky for me reading all this - after 11 years of being in that seat meself.....!

Cheers

It's just a learning curve (one hopes) and it's harder on Brandon (and many others providing services to SE people) in that there is a large public audience seeing a lot more of what goes on than otherwise would be the case.

I consider it all fair in the pursuit of the perfect market

Provided people stick to facts, of course...

Agreed it's a learning curve, and not blowing my own trumpet (much) it was a reasonably tough act to follow...more through product knowledge and market awareness than anything else - it took me years of learning (as much from customers as the factory) and it's unfair to expect such awareness after 2 months. All criticism is indeed valid, provided the facts are indeed stuck to - bear in mind I could only join up on here once I'd left, as I'd have got a little cross with some of the inaccuracies sometimes posted......!